Waste Management

Go Massive aims to foster startups addressing the issue of accumulated waste through recycling or discovering the secondary life of products, all while increasing income and building income stability within the informal sector of the waste value chain.

Sub Sectors

  • Recycling Technologies
  • Waste-to-Energy Conversion
  • Electronic Waste (E-Waste) Management
  • Biological Waste Treatment
  • Waste Reduction and Prevention
  • Circular Economy Systems


India generates approximately 62 million tonnes of waste a year, and only 20% of this waste is recycled. The overproduction of waste is a major issue looming above the country, not just because of the distressing impact it has on society but also because about 87 lakh metric tonnes of this waste is hazardous in nature. Given that the FMCG industry is the 4th largest sector of the Indian economy, waste management should be more of a pressing priority