Agra Innovation Lab Launched by GoMassive with The Incubation Network

The Agra Innovation Lab launched by GoMassive Earth Network (GEN), is a platform for entrepreneurs, academics, technical researchers and innovators to accelerate and pilot test solutions for elimination of plastic pollution. This program focuses on early-stage solutions that solve for a) identification of waste; b) mechanised collection and transportation of waste; c) sorting of waste; and d) unique solutions for recycling of low value plastics. 

The Incubation Network is providing catalytic support for the activities of GoMassive to improve waste management systems aimed at preventing the flow of plastic waste into the environment. We are also supported by Startup India & Agnii in finding unique innovators & entrepreneurs that are solving complex issues around plastic pollution.

GEN jointly with its not-for-profit entity, the Massive Earth Foundation (MEF), is working on a project in Agra to improve plastic waste collection & prevent leakage of plastics into the River Yamuna. In this endeavor, we are closely working with the United Nations Environment Program’s (UNEP) Clean Air Project in Agra. Plastic Pollution & Air Pollution are ever so intertwined as the burning of waste is a huge contributor to air pollution in Indian cities. 

GEN & MEF have worked closely with the Local Administration to understand the waste generation, quantification & characterization in Agra City. As per Ms. Garima Mishra, Project CEO of MEF’s Agra Waste Initiative, “there is a leakage of low-value plastic in the drains & waterways in Agra. While the Municipality & Informal Segment can extract high-value plastics that include PET bottles; it is low-value plastics that comprise small sachets, pouches & shopping bags that are causing havoc in the environment. Our initiative in Agra will lead to the elimination of more than 90% of plastic leakage into the River Yamuna.” 

While we will deploy established solutions in the city, the Agra Innovation Lab will help startups pilot their solution in a live scenario with all approvals from the local administration. The Incubation Network has supported our entrepreneur support organization (ESO) & our project to promote startups that are solving plastic pollution.  

Know More: Agra Innovation Lab

Startups interested please register via this link: Registration Form